#LACELESSCHALLENGe
DESIGN FOR MANUFACTURE 4.0

INTRODUCTION

We’ve teamed up with industry giant DESMA to bring you a competition centred around the future of manufacturing. DESMA's automated technologies are already being utilized by the world's biggest brands to optimise their manufacturing process for a quick and more sustainable production.

Our aim is to break down barriers for the community, giving access to a ground breaking technology usually reserved for the top producing brands.

Not only will our competition sponsors provide exclusive guidelines and insights to the tech, they've also committed to produce a limited run of the winning design. As well as receiving their own pair, the winning designer will also be showcased by DESMA at one of the world's biggest shoe tech events this year!

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THE BRIEF

-DESIGN THE NEXT FUTURE FORM SNEAKER USING DIRECT INJECTION-

DESMA's direct injection process allows up to entire shoes to be produced in a single material and process, enabling a circular product lifecycle. This also gives us a new creative freedom, where the boundaries between upper and outsole can be explored in new ways without the limitations of traditional manufacturing techniques (no stitching or cementing!). In LC22, you are challenged to design the next future form leisure sneaker using a maximum of 2 technologies, direct injection (mandatory) and a 3D knit (optional).

Check out our mood board for some inspiration and our exclusive toolkit to support your creativity!

-COMPETITION IS NOW CLOSED-

Follow #lacelesschallenge to see the journey of it BEING MADE!

THE WINNER! @jesse_giacomo

COMPETITION JOURNEY

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PROCESS

The challenge will follow 5 key stages over the course of 8 weeks, as outlined below.

As always, we encourage successful designers to continue to develop their concept and details between each stage for the best chance to progress - simply re-post and tag #lacelesschallenge in the update.

1. DESIGN

All entries from any platform welcome. Simply post your designs on Instagram and #lacelesschallenge to enter.

(11th April - 9th May)

2. VOTING ROUNDS

We invite the community to participate in our knock out rounds via our Instagram stories to get successful designs down from 32 to just 5.

(16th - 30th May)

3. DESIGN ITERATION

Working with our experts, the designs will be  developed into their final producible forms and colourways.

(31st May - 12th June)

4. WINNER ANNOUNCED

The winner will then be selected live by our judging panel, made up of experts from across the industry.

(13th - 16th June)

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5. PRODUCTION BEGINS

We will keep you updated with live progress and plenty of media coverage as the LC22 winner meets the world!

(17th June)

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LC22 TOOLKIT

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COMPETITION LASTS

The final design will be made on one of 2 available lasts. Download below to get your concept looking real from the start.

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KNIT SWATCHES

Stoll a world leader in 3D knitting technology. For LC22, they have provided a selection of knitting patterns to help you envision, texturize and realise your concepts. Download the pack below.

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TUTORIALS AND MORE

Footwearology is an online academy for footwear professionals. They provide a range of forward-thinking online courses and material to equip individuals for a future in the footwear industry.

Throughout this challenge, Footwearology have committed to hosting a selection of free of charge tutorials and insights to accompany each phase of the competition. Access this exclusive content here and unleash your potential for LC22 (and beyond).

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FREQUENTLY ASKED QUESTIONS

Q. Can I use brand logos in my submission?

A. No, as our aim is to champion community design, please avoid using brand logos in your submissions.

Q. Can I submit more than one design?

A. Yes, just ensure you #lacelesschallenge in each of your submissions.

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