THE FUTURE OF 3D
#LACELESSCHALLENGE

#LACELESSCHALLENGE is back and we've teamed up with two of the industry's biggest innovators to bring you an opportunity to redefine how footwear is imagined, designed and created. With our partners Ktech and Unisbrands, we can for the first time combine 3D knitting and 3D printing technologies to create a 3D, ZERO WASTE SNEAKER! To do this, we want to showcase the power of a truly collaborative process, utilising the skills of a talented community. Over the next month we will call out for you to progress the design and take the project from an idea to production!

In Short ...

WHY? To showcase the power of community driven footwear design.

WHAT? 2 BIG Innovations. 1 HUGE collab.

HOW? A community design process - See below and #LACELESSCHALLENGE on Instagram to join in!*

17th - 23rd August - SEE BELOW

Submit your ideas and we will filter to 5 before putting it to you!

(full community)

3 3D MODELING

7th - 13th September - SEE BELOW

“who wants model this?”

(1 contributor will be invited)

5 MARKETING

28th September - TBC October

"create some fun around the concept"

(full community)

2 CONCEPT DEVELOPMENT

31st August - 6th September SEE BELOW

“who wants to detail this up?”

(1 contributor will be invited)

4 RENDERING

14th - 27th September - OPEN

“who’s got a cool rendering idea?”

(full community)

PRODUCTION

October

Prototypes for the 5 key contributors! 

(Laceless Design, Ktech, Unisbrands)

BRAINSTORMING

After 120 ideas submitted, we now have a direction for our 3D, ZERO WASTE sneaker! After filtering down to a final 6, you voted for this daring concept by @sergey_karlin_.

A floating silhouette protected and supported by a dramatic 2 part chassis. We love this contrast and interaction between the snug sock like upper and the robust 3D printed outsole cage. We can't wait to see this one evolve!

CONCEPT DEVELOPMENT

After reviewing all of the requests, we invited @curtis_hadzicki to develop our design. Working with our suppliers, he has turned the idea into a functional reality.

From Sergey's direction, Curtis has worked out the original idea, whilst adding his own creative perspective with a lacing solution that utilises the benefits of both ​3D technologies. The chassis design is now supportive and compliments the new knitted pattern beautifully. 

3D MODELLING

@artkhan_3d impressed us with a great portfolio and early renditions of our design, allowing him to pull of a lightning quick turn around!

Despite the early start, this was no easy feat. Blending the knit textures and creating the lattice structure in the outsole are among the hardest things to do in 3D. Ginan has created a realistic, snug and slender upper, whilst further exaggerating our dramatic bottom unit.

RENDERING

After seeing some sublime renders​ come in, we asked you ... and got one of our most engaged voting rounds of all time! 5 brilliant and diverse finalist renders were put head to head until this one by @bobby_ricci came out on top.

Aside from the exceptional perspectives, lighting and texturing which makes this a great render, Bobby has progressed the design by honing in on the details. We can wait to implement the new lattice structure into the outsole and the knit textures in the upper. The tonal colour palette is both sophisticated and highly interesting.

PRODUCTION

Our team are currently working with Unisbrands and Ktech to bring this shoe to life! Stay tuned for updates.

Have you got a fun branding/video idea to communicate this story? Upload to Instragram and #lacelesschallenge for the chance to get involved (and get the shoe). All content so far can be accessed via the below link.

*Terms and conditions for submitting content to Laceless Design.

1.1 These terms apply when you submit content to Laceless Design. Content may include text, images, photographs, videos, drawings, sketches or any other content that you supply to us. 1.2 By submitting content to us, you agree to these terms and these terms and the licence to use the content (set out in paragraph 1.3) will come into existence between you and us. 1.3 In accordance with paragraph 1.2, you grant to us a non-exclusive, worldwide, irrevocable, perpetual, transferable, sub-licensable, paid up and royalty-free licence for us to use, publish, reproduce, display or otherwise exploit the content that you submit to us in whole or in part for any purpose we may determine (including on our websites and any other site in which we have publishing rights; our mobile and tablet applications; our social media pages; in any of our advertising, marketing or promotional works; in publications; to allow third parties to publish the content where they do so in association with us). 1.4 You acknowledge and agree that we will not pay you a fee for the content that you submit to us. In exchange for you providing the content, the content may be featured on our websites and in publications or may be used, published, reproduced, displayed or otherwise exploited for any other purpose as explained in paragraph 1.3. 1.5 You acknowledge and agree that we have the right to: a) Edit, adapt and make changes to any content that you submit to us without your prior approval (for example, to correct any typographical and grammatical errors, to ensure text conforms with our writing style, to shorten a video or movie, or to crop an image); b) decide not to use, publish, reproduce, display or otherwise exploit the content that you submit to us; and c) remove any content at any time (including from our websites; our mobile and tablet applications; our social media pages; our advertising, marketing or promotional works; publications). 1.6 You hereby legally promise (warrant) that: a) the content does not infringe any rights of any third parties (including, but not limited to, copyright and trade marks) and does not otherwise violate the law; b) you are entitled to, and have full power and authority to, licence all existing and future intellectual property rights in the content; (c) you have informed us (where applicable) of any credits that need to be used in conjunction with the content; (d) the content is not abusive, obscene, illegal, defamatory, libellous, factually inaccurate, unlawfully threatening, unlawfully harassing, pornographic, racist, or liable to incite racial hatred or acts of terrorism; and (e) the content does not contain any viruses, Trojan horses, worms, time bombs, keystroke loggers, spyware, adware, cancel bots or other computer programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware. 1.7 You agree to immediately notify us in writing by email to lacelessdesign@gmail.com giving full details if a third party threatens to make, or makes, a claim that the content infringes its rights or makes any other claim relating to the rights granted by the licence in paragraph 1.3. You agree to provide us with all assistance that we may reasonably require with regards to any such claim that is made or threatened. 1.8 You agree to indemnify us against all liabilities, costs, claims, damages, losses and expenses arising as a result of a breach by you of any of the warranties in paragraph 1.6 (including but not limited to any claim or action against us that the content infringes any rights of any third parties) and as a result of you not notifying us in writing in accordance with paragraph 1.7. 1.9 You hereby irrevocably waive all moral rights under the Copyright, Designs and Patents Act 1988 (and all similar rights in other jurisdictions) which you have or will have in the content that you have submitted to us. 1.10 We will collect and process information and personal data relating to you. 1.11 We amend these terms from time to time. Once the terms come into existence between you and us (in accordance with paragraph 1.2), every time you wish to submit content to us, please check these terms to ensure you understand the terms that apply at that time. These terms were most recently updated on 5 September 2019. 1.12 You agree to promptly execute and deliver (or use all reasonable endeavours to procure that any necessary third party shall promptly execute and deliver) such documents and perform such acts as may reasonably be required for the purpose of giving full effect to these terms. 1.13 If any provision or part-provision of these terms is or becomes invalid, illegal or unenforceable, it will be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision will be deemed deleted. Any modification to or deletion of a provision or part-provision under this paragraph will not affect the validity and enforceability of the rest of these terms. 1.14 These terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) will be governed by and construed in accordance with the law of Scotland. 1.15 The courts of Scotland will have non-exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these terms or its subject matter or formation (including non-contractual disputes or claims).

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